The shakeout cometh.
A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as advertisers remain wary of the consequences of GDPR violation in addition to the domination of large platform players.
Since 2010, such startups in the space have proven attractive to investors eager to replicate the return-on-investment enjoyed by early backers of companies such as Facebook and Google, but VC appetite for ad tech has cooled.
This has been driven by a myriad of reasons according to sources contacted by Adweek.
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