Twitter’s MoPub Moves Facebook Audience Network Into Open Beta for Advanced Bidding

Mintegral and Verizon Media will be added to its lineup of network bidders

Facebook Audience Network was moved into open beta in the advanced bidding process being developed by Twitter’s MoPub mobile monetization platform.

Publishers seeking to opt in to advanced bidding with Facebook Audience Network can reach out to their MoPub account teams or email support@mopub.com.

AdColony and TapJoy, the other partners in the initiative, are still in closed beta.

MoPub senior product manager for advanced bidding David Gregson wrote in a blog post, “We are thrilled that any publisher can now easily integrate one of the largest demand sources in the industry to bid on their inventory via advanced bidding.

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