Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Changes significantly restrict third-party verification for iOS search downloads


Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch.

The online advertising giant will start implementing changes this month to Google App Campaigns (formerly known as Universal App Campaigns) within its Google Ads platform that make it significantly harder to independently track conversions. Sources say these changes were implemented late this week, and tangible results expected to emerge this week.

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