Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Changes significantly restrict third-party verification for iOS search downloads

Google logo with a hand holding a mobile device crossed out
The latest restrictions pose potential disruption in what is now a $64 billion sector. Sources: Google, Getty Images

Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.