Social Pro Daily

Uken Games and Publishers Clearing House A/B Tested MoPub’s Advanced Bidding

Twitter’s mobile ad platform delivered higher ARPDAU for both publishers

MoPub will conduct similar A/B testing with more publishers Twitter

By David Cohen

July 24, 2019

Twitter’s MoPub mobile ad platform provided an update on its advanced bidding process, which it debuted in alpha in December 2017.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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