Twitter Announces Twitter Audience Platform — Expanding Ad Capabilities Outside of Site

Twitter announced a major innovation in its ad tech platform: Twitter Audience Platform, which (similar to Facebook's Audience Network) allows advertisers to serve ads to users on or off the site.

Twitter announced a major innovation in its ad tech platform: Twitter Audience Platform, which (similar to Facebook’s Audience Network) allows advertisers to serve ads to users on or off the site.

Last year, the company launched the Twitter Publisher Network, allowing advertisers to connect with people outside of Twitter via thousands of mobile apps, utilizing Twitter’s data and creative tools. Twitter has continued testing this with customers, and Thursday announced that the platform has been strengthened and rebranded as Twitter Audience Platform.

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