Twitter’s MoPub Adds Inclusive Inventory Program

Apps from companies owned by Blacks, Latinx, women can be discovered easily by ad buyers

Twitter’s MoPub mobile monetization platform introduced its Inclusive Inventory Program Monday, enabling applications from companies that publicly self-identify as being Black-owned or Latinx-owned in the U.S. or woman-owned globally to participate.

The goal of the Inclusive Inventory Program is to make those companies easily discoverable by ad buyers that wish to support businesses in those communities.

The Inclusive Inventory Program currently includes demand from Google’s Display & Video 360 Marketplace, and MoPub expects to add more options as the program expands.

Current MoPub publishers can opt in by clicking on “account settings,” clicking the “account details” tab, toggling to opt in to the Inclusive Inventory Program via the “user information” section and choosing their attributes via the “Self Identification” field.



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