Media Rating Council Accredits Google’s Ads Data Hub

Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over

Ads Data Hub is the Google-owned video site’s cloud-based, privacy-centric measurement and analytics solution YouTube

Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions and TrueView views generated via the Ads Data Hub user interface and application-programming interface.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.