Media Rating Council Accredits Google’s Ads Data Hub

Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over

Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions and TrueView views generated via the Ads Data Hub user interface and application-programming interface.