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The Media Rating Council extended DoubleVerify’s accreditations to include its impression and viewability measurement and reporting for display and video ads on Facebook and Instagram.
This marks the first time the MRC has accredited a third-party solution for integrated viewable impression measurement on a platform with the scale of Facebook.
DoubleVerify said its solution enables clients to see their media spend across all digital platforms and environments, calling the MRC accreditation an important step toward more transparency within the industry.
Ad placements covered on Facebook and Instagram include display and video creative served within Facebook’s News Feed on desktop and its mobile applications, as well as those served via Facebook’s and Instagram’s mobile apps.
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