DoubleVerify Gets MRC Accreditation for Facebook, Instagram Impression, Viewability Measurement

It marks the first time this has been done for a platform with the social network’s scale

DoubleVerify first received MRC accreditation in February 2013 DoubleVerify

The Media Rating Council extended DoubleVerify’s accreditations to include its impression and viewability measurement and reporting for display and video ads on Facebook and Instagram. David Cohen is editor of Adweek's Social Pro Daily.