Ad Tech

DoubleVerify Gets MRC Accreditation for Facebook, Instagram Impression, Viewability Measurement

It marks the first time this has been done for a platform with the social network’s scale

DoubleVerify first received MRC accreditation in February 2013 DoubleVerify
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By David Cohen

December 17, 2020

The Media Rating Council extended DoubleVerify’s accreditations to include its impression and viewability measurement and reporting for display and video ads on Facebook and Instagram.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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