Platforms

Twitter Reaches Brand Safety Measurement Partnerships With DoubleVerify, IAS

The social network will undergo the accreditation process across all four of the MRC’s offered services

Twitter will continue to partner with industry organizations bombuscreative/iStock

By David Cohen

December 14, 2020

Twitter added to its brand safety efforts Monday, reaching measurement partnerships with DoubleVerify and Integral Ad Science and affirming its commitment to undergoing the Media Rating Council’s accreditation process.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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