Esports

Twitch Partners With Comscore to Provide New Audience Metrics

The gaming-focused live streamer has 15 million daily active users and brands want in

The move shows support for the esports community.
The move shows support for the esports community. Getty Images

By Scott Nover

March 12, 2020

On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content—much of which involves gaming.

Scott Nover
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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