Twitch Partners With Comscore to Provide New Audience Metrics
The gaming-focused live streamer has 15 million daily active users and brands want in
The move shows support for the esports community.
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Key insights:
- Media buyers and advertisers are hungry for more data for more tailored messaging.
- The partnership puts gaming and esports audiences on par with traditional digital video and television audiences.
On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content—much of which involves gaming.
