Nielsen Will Overhaul Video Measurement, Creating a Single Cross-Media Offering

But the new solution, Nielsen One, won't be ready until late 2022

Nielsen One will enable publishers and marketers to transact on a single metric across linear and digital platforms. Nielsen

Farewell, Total Audience Measurement. Hello, Nielsen One.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.