Nielsen Will Overhaul Video Measurement, Creating a Single Cross-Media Offering

But the new solution, Nielsen One, won't be ready until late 2022

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Farewell, Total Audience Measurement. Hello, Nielsen One.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in