Programming & Performance

Nielsen Will Overhaul Video Measurement, Creating a Single Cross-Media Offering

But the new solution, Nielsen One, won't be ready until late 2022

Nielsen One will enable publishers and marketers to transact on a single metric across linear and digital platforms.Nielsen
By Jason Lynch

December 8, 2020

Farewell, Total Audience Measurement. Hello, Nielsen One.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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