Farewell, Total Audience Measurement. Hello, Nielsen One.
In a major overhaul of its video measurement, Nielsen is preparing to offer a new cross-media solution called Nielsen One. The video analytics tool, announced today, will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR, VOD, connected TV, mobile and computer. The offering will also show marketers the total video consumption across all platforms and give them the flexibility to break down those numbers by individual platforms.