Programming & Performance

Nielsen Will Overhaul Video Measurement, Creating a Single Cross-Media Offering

But the new solution, Nielsen One, won't be ready until late 2022

Nielsen-One-cross-measurement-CONTENT-2020 — Nielsen One will enable publishers and marketers to transact on a single metric across linear and digital platforms.Nielsen

December 8, 2020

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Farewell, Total Audience Measurement. Hello, Nielsen One.

Jason Lynch

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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