Snap Audience Network Becomes a MoPub Mediation Partner

Publishers, developers on the Twitter-owned platform can access inventory on Snapchat

Advertising demand on Snapchat is now available to app publishers and developers using the MoPub platform MoPub/Snap Inc.

Snap Audience Network, Snap Inc.’s mobile ad network, is now a supported mediation partner of Twitter-owned mobile monetization platform MoPub.

The partnership means advertising demand on Snapchat is now available to application publishers and developers using the MoPub platform.

MoPub’s goal is to give publishers and developers control over their mobile ad inventory and access to multiple ad networks, as well as its own MoPub Marketplace.

MoPub wrote in a blog post Thursday, “Thanks to the Snap Audience Network, publishers get access to Snapchat’s industry leading ad formats, such as Snap Ads. These are full-screen video ads in interstitials or rewarded format that are optimized toward installs or conversions. Snapchat reaches more than 90% of the highly coveted 13- to 24-year-old demographic, and more than 75% of the 13- to 34-year-old demographic in the U.S., both of which its marketing partners frequently target with high-quality, customized campaigns. With our newly announced partnership, MoPub publishers now have the ability to access these high-quality creatives and advertising demand.”

Snap director of revenue and product partnerships Ali Rana added in the blog post, “We are thrilled to partner with MoPub, a longtime mediation leader. This milestone for the Snap Audience Network introduces a new opportunity for MoPub publishers to better monetize their Generation Z and millennial audience with our full-screen video ads and rewarded units. We’re excited to bring the Snap Audience Network to more publishers who are looking for a true alternative in the space.” David Cohen is editor of Adweek's Social Pro Daily.