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The partnership means advertising demand on Snapchat is now available to application publishers and developers using the MoPub platform.
MoPub’s goal is to give publishers and developers control over their mobile ad inventory and access to multiple ad networks, as well as its own MoPub Marketplace.
MoPub wrote in a blog post Thursday, “Thanks to the Snap Audience Network, publishers get access to Snapchat’s industry leading ad formats, such as Snap