The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?

The content recommendation platforms are uniting to take on Big Tech

The U.S. Justice Department won't get in the way of a merger, but what about the rest of the world? Getty Images, Taboola

By Ronan Shields & Sara Jerde

July 23, 2020

Following Wednesday’s news that the U.S. Department of Justice won’t get in the way of the merger of Taboola and Outbrain, the digital advertising platforms are now are gearing up for global scrutiny.

Ronan Shields

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.