Publishing

Outbrain and Taboola to Merge

Adam Singolda of Taboola will head up the joint venture

Josh Sternberg, Brand and Tech editor speaks with Adam Singolda, CEO, Taboola
Taboola founder and CEO Adam Singolda (r.) will lead the new company.Courtesy Adweek
By Ronan Shields

October 3, 2019

Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}