Outbrain and Taboola to Merge

Adam Singolda of Taboola will head up the joint venture

Josh Sternberg, Brand and Tech editor speaks with Adam Singolda, CEO, Taboola
Taboola founder and CEO Adam Singolda (r.) will lead the new company. Adweek

Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.