Spotify Rolls Out Podcast Ads via Self-Serve Spotify Ad Studio in the US

Brands can align with a podcast or host across select original and exclusive titles

Advertisers can also validate impressions in real-time via Streaming Ad InsertionSpotify

Streaming platform Spotify said last month that it would add podcast ad buying to self-serve ad channel Spotify Ad Studio “in the coming weeks,” and those coming weeks arrived this week.

Brands can create and manage campaigns via Spotify Ad Studio, getting started for as little as $500 per campaign, and Spotify wrote in a blog post, “All you need is an idea. Tell us the details, then sit back and relax. We’ll draft the script for your approval, record the voiceover and produce the ad for you—all at no additional charge.”

There are two ways to purchase podcast ads through Spotify Ad Studio:

  • Spotify Audience Network: Brands can scale their campaign with audience-based buying through the audio advertising marketplace.
  • Title by title: Brands can align with a podcast or host across select original and exclusive podcasts on the platform.

Advertisers can also validate impressions in real-time via Streaming Ad Insertion, which provides campaign metrics and audience insights based on confirmed ad impressions.

Michigan-based national moving company Two Men and a Truck was an early beta tester of podcast ad buying in Spotify Ad Studio, and Greg Kohler, its digital ads lead, said in a Spotify blog post last month, “We’ve been interested in podcast advertising for a while, but our campaign with Spotify Ad Studio was the first time we were actually able to test it. The whole booking process—from narrowing in on our target audience to briefing and receiving the creative—was really simple and intuitive, and we are looking forward to making podcast advertising a recurring part of our marketing plans.”

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