Measurement

Snap Continues to Push for Multi-Touch Attribution Over Last Touch/Last Click

Snapchat’s parent commissioned a study of 10 brands across multiple verticals by Neustar

Snapchat achieved 10.5 times more efficiency than paid searchSnap Inc.
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By David Cohen

April 8, 2022

Snap Inc. commissioned Neustar for a study of multi-touch attribution covering 10 brands across multiple verticals including consumer packaged goods, entertainment and retail.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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