Ad Tech

How Agencies Are Helping Brands Quit Cookies

A study found that companies are dependent on third-party cookies

Adweek
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By Trishla Ostwal

April 7, 2022

Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction, studies show.

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Headshot of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter.

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