TV Upfronts

National CineMedia Debuts Tech Platform That Connects Brands With Moviegoers

At its upfront, company also unveiled new partnerships and pre-show programs

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

As audiences begin to return to movie theaters, National CineMedia is ready to help brands connect with them.

The company debuted a new data-driven technology platform NCMx during Monday’s upfront presentation in New York, which works to target brands with custom audiences both in theaters and on digital screens before and after attending movies.

Marketers will be able to leverage NCM’s data to execute audience-matching against geographic, behavioral and contextual targets on the big screen and the ability to retarget with digital ads and mobile offers.

The launch comes after a strong fourth quarter for NCM, with Scott Felenstein, president of sales, marketing and partnerships pointing to the success of theatrical releases like Halloween Kills, Venom and Spider-Man: No Way Home.

“The opening weekend of Spider-Man delivered more 18-to-34-year-olds over the course of the weekend than the Super Bowl,” Felenstein told Adweek, noting...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in