Platforms Pinterest Joins Global Alliance for Responsible Media The cross-industry initiative is led by the World Federation of Advertisers GARM is supported by other trade bodies including the 4A’s, the Association of National Advertisers and ISBA By David Cohen October 21, 2020 Pinterest said Wednesday that it is joining the Global Alliance for Responsible Media. David Cohen david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily. Recommended articles