4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals

Agencies including BSSP, Leo Burnett and R/GA are participating

The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions.

The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark Foundry, have signed on to participate.

It’s the latest initiative to crop up in the advertising industry that’s dedicated to helping Black professionals climb the ranks and enter the C-suite.

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