New Media Transparency Tools Are Coming to the Buy Side

Demand-side platforms are now being asked to disclose the buyers on their platforms

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The new specs are available for public comment until April 30. IAB

The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.