The ad-tech giant Index Exchange has revealed a suite of changes meant to bring some much-needed transparency to the marketplace.
The offerings include buy- and sell-side auditing tools, as well as new features added onto the auction process to keep buyers from overspending. These rollouts go hand-in-hand with the company’s recent adoption of sellers.json and SupplyChain object, two IAB-set standards that allow buyers to verify the sellers they’re working with, while also giving those same buyers a window into which parties are selling or reselling a particular bid request.
Index

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