Ad Tech

Index Exchange Brings the Ad Tech Supply Chain Out of the Shadows

Much-needed transparency between media buyers and sellers is coming

Index Exchange logo on a fist
Index Exchange is one of the first to adopt the IAB-proposed sellers.json standard.Index Exchange
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

September 9, 2019

The ad-tech giant Index Exchange has revealed a suite of changes meant to bring some much-needed transparency to the marketplace.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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