Index Exchange Brings the Ad Tech Supply Chain Out of the Shadows

Much-needed transparency between media buyers and sellers is coming

Index Exchange logo on a fist
Index Exchange is one of the first to adopt the IAB-proposed sellers.json standard. Index Exchange

The ad-tech giant Index Exchange has revealed a suite of changes meant to bring some much-needed transparency to the marketplace.

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@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.