Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million.
The deal will see Flashtalking’s ad server solutions and personalization technology integrated within Mediaocean’s digital advertising offer.
Flashtalking works with various blue-chip clients such as P&G. Last year, it expanded its relationship to cover almost 50 markets across the Americas, Europe and APAC, excluding China and Russia.
The merger is expected to be completed in Q3.