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Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite of disparate platforms into one core offering that covers media planning, workflow and accounting.
Underpinning these unified products is a new omnichannel-data warehouse, which centralizes data gathered from various sources including publishers, social media platforms, data providers and demand-side platforms in order to help marketers more easily compare campaign performance or business outcomes across different channels.
Mediaocean’s suite of 10 products manages more than $150 billion in global media spend.