Procter & Gamble Names Flashtalking Its Global Ad Server of Record

Decision comes as advertisers increasingly seek more objective measurement providers

Advertisers are reportedly reviewing their ad serving partners and turning away from Big Tech. P&G, Flashtalking

Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG giant’s ad serving platform of record outside of the U.S. market.

@ronan_shields Ronan Shields is Adweek's programmatic editor.