LiveRamp Is Integrating Its ID Products in Google Cloud

The two companies are already working through tracking changes elsewhere

a hand pointing at an illuminated cloud
LiveRamp wants to make it easier for customers to activate their data. Richard Newstead/Getty Images

While Google is busy making identifying users harder within its ads business, the search giant is partnering with LiveRamp to bring the data company’s identity products to the Google Cloud.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.