The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions
Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure
The pairing marks industry-wide efforts to solve audience matching problems.
The Trade Desk, LiveRamp
The Trade Desk and LiveRamp have announced a collaboration that will see the demand-side platform’s Unified ID 2.0 made available to publishers that deploy the onboarding outfit’s Authenticated Traffic Solution.
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