How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble
However, it still comes with privacy questions
Browsers like Safari are making it increasingly difficult for advertisers to target using cookies.
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LiveRamp today announced the launch of Authenticated Traffic Solution, a method of online ad targeting that it claims lets publishers and supply-side platforms better monetize users without the need for the increasingly out-of-favor cookie-based tracking.
