How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble

However, it still comes with privacy questions

Browsers like Safari are making it increasingly difficult for advertisers to target using cookies. Getty Images

LiveRamp today announced the launch of Authenticated Traffic Solution, a method of online ad targeting that it claims lets publishers and supply-side platforms better monetize users without the need for the increasingly out-of-favor cookie-based tracking.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.