Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021

Let's talk about Bitcoin, baby

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Whether it’s Elon Musk tweeting about Dogecoin or enthusiastic Redditors stalking GameStop and AMC stocks, there’s a lot going on in the realms of Bitcoin and Wall Street. And savvy marketers might want to keep an eye on it to find opportunities for engaging an active audience and developing nonfungible tokens (NFTs).

According to social listening data from Sprout Social, some of the top Dogecoin-related keywords between April and June saw a total of 9.48 million Twitter mentions, with almost half being positive (46%) or neutral (45%).



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This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.