GameStop Shock Shows How Small Ideas—and Meme Stocks—Can Catch Fire

Reddit's WallStreetBets took on hedge funds

Gamestop has been a short seller magnet for those who are hopeful. Getty Images

Like many retail brands during the global pandemic, GameStop has been having a tough time. In the third quarter, its revenues were down 30.2% year over year, and even before the world fell apart, it was facing significant headwinds as the gaming industry moved toward digital sales. 

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@sbspalding Adweek opinion contributor Steve Spalding is a data science and digital marketing consultant.