Why Some Brands Are Considering Social Tokens to Monetize Engagement

On par with loyalty points, gift cards and fan clubs

a pile of bitcoins near a keyboard
Some brands, like Rally, are determining how they can foster a stronger relationship with consumers using coins. Getty Images

A token of a brand’s appreciation can take many forms. But very few T-shirts, battery chargers, beer cozies and other swag festooned with company logos hold out the promise of being traded for services.

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.