Discovery Joins On Addressability, Widening Its Advanced TV Offerings

Scale is key for networks building out addressable advertising capabilities

Discovery Inc. on a TV
Discovery Inc. will now be selling addressable ads across the footprint of Comcast, Cox and Charter. Discovery Inc, Unsplash

Discovery Inc. has become the second media company to join On Addressability, the addressable advertising consortium founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.