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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on.
As part of the beta test, TV programmers will use Nielsen’s Addressable TV platform, which helps manage their addressable inventory and campaigns and provides measuring tools, to run test campaigns with brand partners.
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