These Programmers Are Ready to Test Project OAR’s Addressable Tech

Fox, ViacomCBS, NBCU among networks selling targeted ads on Vizio smart TVs

Project OAR will be rolling out its tests in phases. OAR

Nine major programmers are set to begin trials of Project OAR’s addressable TV technology.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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