Everything seems to go into a frenzy when Google, the gatekeeper of online advertising, drops a blog post. The stock market swings, trade groups scramble and executives across the buy- and sell-side of the ad industry are left searching for answers.
Tumult started in January 2020 when Google announced it will no longer support third-party cookies in its market-leading Chrome browser—a development first reported by Adweek two years ago—beginning in 2022, essentially breaking online targeted advertising.
The
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