Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

The industry is on the precipice of seismic change

Publishers have long had a frenemy relationship with big tech like Google.
Publishers have long had a frenemy relationship with big tech like Google. ChefBoyRG

Everything seems to go into a frenzy when Google, the gatekeeper of online advertising, drops a blog post. The stock market swings, trade groups scramble and executives across the buy- and sell-side of the ad industry are left searching for answers.

This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.