Advertisers' Questions Persist as Google Opens FLoCs to External Trials

The industry is on the precipice of seismic change

Everything seems to go into a frenzy when Google, the gatekeeper of online advertising, drops a blog post. The stock market swings, trade groups scramble and executives across the buy- and sell-side of the ad industry are left searching for answers.

Click for more from this issue

This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.