'John Carter' is a Flop and Marketing Takes a Chunk of the Blame
So John Carter is a bust. It cost $350 million to make this movie and market it. It brought in $30.6 million in the U.S. over the weekend (though it was a hit in Russia). The Lorax, which had mediocre reviews and was harshly criticized for some egregious product tie-ins, earned $40 million in its second weekend.
Because of the movie’s pedigree — it’s a Disney flick from Andrew Stanton, the creator of blockbusters like Toy Story, Finding Nemo, and Wall-E — John Carter should have ruled the box office.
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