Zeotap Raises $18.5 Million as Investments in Identity Continue

It closes out a Series C round

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Berlin-based tech company Zeotap has raised $18.5 million in an extended Series C round that will see the company further invest in its data management and identity products.

The fundraising from venture capital firm SignalFire comes as the industry seeks alternatives to third-party cookies and Apple’s identifier for advertisers (IDFA). These were the two key identifiers marketers have relied on to target consumers and that publishers have relied on to monetize their sites.

“We are humbled by the confidence our investors have placed in us,” Daniel Heer, Zeotap founder and CEO, said in a statement. “This



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