YouTube’s Video Builder Tool Eases Entry Into Video for Small and Midsized Businesses

6-second and 15-second fare can be created with static images and music from the site’s library

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YouTube released a free tool Tuesday that will lessen the burden on small and midsized businesses looking to incorporate high-quality video into their marketing strategies.

Video Builder enables SMBs to animate static images such as photos, text and logos with music from YouTube’s library.

Businesses can select a layout depending on their messages and goals, and they can also customize colors and fonts, eventually generating short YouTube videos (six seconds or 15 seconds).

YouTube wrote in a blog post, “Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability.



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