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YouTube has new quick ways to cut up and serve ads.
Going into Advertising Week on Monday, YouTube is launching a few new tools for advertisers with research from Ipsos, finding that people who watch online video ads are four times more likely to pay attention than they are to TV ads and the platform’s promos generate twice as much attention compared to other social platforms.
“The question we had was, ‘How much attention are we getting and how differentiated is that from other platforms?’ because attention is a scarce commodity right now,” said Tara Walpert Levy, vp of agency and media solutions at YouTube.