YouTube Changes How It Handles Personal Information When Kids’ Content Is Viewed

The Google-owned video site will take extra steps to promote its YouTube Kids app

Promotions for YouTube Kids will begin appearing across all made-for-kids content FatCamera/iStock

YouTube took steps to protect kids on its platform by changing the way it handles the personal information of anyone viewing content that was designated as made for kids.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.