YouTube Advertisers Feature More Men, But Women Draw More Eyeballs

Google and the Geena Davis Institute on Gender in Media studied 2.7 million videos uploaded over four years

Google and GDIGM analyzed over 2.7 million YouTube videos uploaded by advertisers between Jan. 1, 2015, and March 31, 2019 Google/Geena Davis Institute on Gender in Media

More men appear in videos uploaded to YouTube by advertisers, but ads that were gender-balanced or featured more women tallied significantly more views, according to a study by YouTube parent Google and the Geena Davis Institute on Gender in Media.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.