YouTube Adds Facebook Connect

Talk about a big fish … today YouTube announced that they are now supporting Facebook Connect. While there was a previous YouTube campaign which integrated Facebook Connect, this is the first official implementation. In a blog post on the Facebook developer blog, Josh Elman writes that, “When logged into Facebook and YouTube, users can now automatically publish and share the videos they upload to YouTube directly to Facebook.” It’s interesting to see a Google owned company take advantage of Facebook Connect considering the company’s investment in making their other social standards more widespread.

According to Facebook, Joost has also implemented Facebook Conenct and since implementing it in December, the average Facebook user has watched 30 percent more videos and has entered 15 percent more comments. The message is clear: implementing Facebook Connect on your site, tends to increase engagement across the board. Every site that has integrated with Connect has reported that overall activity has increased since launch.