Young Women Are Still Loyal to Snapchat, Despite the Allure of Instagram Stories

New stats shed light on an emerging rivalry


Some people are saying that Snapchat is losing users to Instagram in droves because of the latter’s eight-month-old Stories feature.

Well, if there is a substantial Snapchat-to-Instagram exodus happening, girls and young women do not seem to be a major part of it, per Episode’s new data. The mobile-minded content network polled 50,070 of its viewers who are mostly females aged between 13 and 25, of which 69 percent said their Snapchat usage has not declined since Instagram Stories went live.

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