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Snapchat has a new way to link out to websites, a feature that could give brands, media companies and everyday users a chance to drive traffic from the app to their mobile pages.
Today, Snap Inc. launched a Paperclip feature for the platform, which lets anyone attach a link to a Snap before it’s shared. The tool gives Snapchat a leg up on rival Instagram, which doesn’t allow anyone to post links other than by putting it in their bio—forcing everyone to ruin a post with overly promotional phrases like “link’s in my bio.”