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Yelp co-founder and CEO Jeremy Stoppelman said earlier this month that the business directory and crowdsourced review forum would debut a free searchable attribute to make it easier for users to find and support Black-owned businesses, and that feature will make its debut Thursday.
The company teamed up with My Black Receipt, a movement to spur consumers to spend $5 million at Black-owned businesses between Juneteenth (June 19) and July 4, to roll out the Black-owned business attribute.