Yelp Rolls Out Opt-In Black-Owned Business Attribute

The company teamed up with My Black Receipt

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Yelp co-founder and CEO Jeremy Stoppelman said earlier this month that the business directory and crowdsourced review forum would debut a free searchable attribute to make it easier for users to find and support Black-owned businesses, and that feature will make its debut Thursday.

The company teamed up with My Black Receipt, a movement to spur consumers to spend $5 million at Black-owned businesses between Juneteenth (June 19) and July 4, to roll out the Black-owned business attribute.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in