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Comcast wants visitors to view its Xfinity retail stores as “digital playgrounds” where the cable operator can be regarded as a source of entertainment and advanced technology for subscribers even when they’re off the couch.
The experiential campaign, created by IPG’s Elephant, is currently running at 472 of the company’s 540 retail outlets through July 8. Aimed at everyone from “cord-cutters to cable-lovers, news junkies to sports fanatics, binge-watchers, movie buffs and beyond,” the Xfinity Digital Playground is billed as an “augmented reality retail experience.”
The shopper’s the star
Visitors are invited to stand in front of a green screen to “discover cinematic worlds” hidden inside “normal” retail posters strategically positioned around the store.