Social Pro Daily

Would You Watch an Hour-Long Video on Instagram?

The platform is reportedly in talks for long-form content from publishers

The feature will focus on vertical video, which is more easily viewed via mobile devicesAntonioGuillem/iStock
By David Cohen

June 6, 2018

Instagram would not comment on a report by Benjamin Mullin and Deepa Seetharaman of The Wall Street Journal that the Facebook-owned photo- and video-sharing network is nearing the introduction of a new feature that would allow videos of up to one hour in length.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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