Words on Fleek: 12 Writing Rules for Digital

While trends online move at quicksilver speed, the fundamentals of digital storytelling are essentially the same as writing for other media but the magic lies in matching voice to channel

Just like the word “fleek,” some of what you’re about to read might be obsolete tomorrow. The digital landscape is ever-changing. Channels switch, communication evolves to fit different platforms, and culture adds new words, symbols, and even images to the language we used to know. As copywriters, we have never had so many tools at our fingertips.