Will Facebook play a role in the holiday shopping season?
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The fourth quarter is huge for retail brands, as the holiday shopping season is upon us. But how much influence will Facebook have? More than you’d think, according to a report released Tuesday morning by Facebook Strategic Preferred Marketing Developer Adobe.
As 30 percent of consumers polled said they plan to increase their online shopping, 36 percent said that social media sites such as Facebook will play a role in purchasing decisions.
Though only 2 percent of holiday online shopping transactions are expected to come from social, retail brands will be ponying up on advertising during Q4, especially in a shortened season.