People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz.

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Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz.

Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Hearst among its clients—also found that:

  • 97 percent of respondents prefer in-video ads to play at the end of the video, so their experience viewing the content is not disturbed.
  • The majority of respondents in all age groups, both genders and on every social network—70 percent in total–are not willing to spend more than 10 seconds watching video ads.
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